Defining the brief and what is rhetorics.

19 Nov

In order for me to understand what the brief is asking us to do I have made it easier to understand by highlighting the key points on the brief.

Internet research for the meaning of rhetorics:

The study of the effective use of language.

Rhetorics is the art of discourse, an art that aims to improve that facility of speakers or writers who attempt to inform, persuade, or motivate particular audiences in specific situations.

Rhetorics typically provides heuristics for understanding, discovering, and developing arguments for the particular situation.

The art of using speech to persuade, Influence, or please.

The word rhetoric comes from the Greek word ‘rhetor’ and originally means to invite participation.




  • Sophists = Rhetoric as Manifestation-an action or process of persuasion. You can “do” something that is a Rhetoric.
  • Plato = Rhetoric as a function-the way in which people are duped and persuaded, the ways in which power is distributed. Things “have” a Rhetoric



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