The story behind brands and logos

18 Oct



On Tuesday when i had my one to one tutorial with Mary i was told before i start creating and designing i needed a concept for my work, a story behind it. I think the best way for me to start is by looking at some other logos and their reason for being the way they are so i can be influenced and go from there.





Track and Field coach Bill Bowerman and medium-distance runner Phil Knight are the two men that stand behind this huge success.

The company was founded in 1964 as Blue Ribbon Sports. The company grew quickly.

In 1971, some changes were done and the logo was created by graphic design student Carolyn Davidson. As they didn’t have any better option at the time, the company decided to accept her logo suggestion. It was paid 35$ and the “Nike Swoosh” is today a vital part of one of the worlds most famous brands.

The company takes its name from Nike (Greek Νίκη, pronounced [ni:ke]), the Greek goddess of victory.




This very well known chain of fast food restaurants is one of the biggest in the world today. The golden arches that look like an M, were introduced and created by Jim Schindler in 1962 after and idea from the McDonald’s brothers. Originally these arcs were used on the sides of the hamburger restaurants. After they saw that the arcs looked like an M when viewed from an angle, they decided to use the M. Today’s McDonald’s restaurants no longer have the arcs on the outside, but the M logo has become a very recognisable brand.

The arcs:





The production of Pepsi Cola kicked off on 16th June 1903. The logo that was designed back then remains more or less the same with minor innovations. Caleb Bradham, the man who founded the company, basically scribbled a design which later went on to gather fame. Sensing the success of his ground breaking drink, he came up with a logo and that centered on curves.

The first visible changes were made in 1940 and 1950, when red and blue colors replaced the original red logo along with a slight alteration to the shape. Another change to the logo was made in 1962 when the word “Cola” was dropped from the logo, making it just “Pepsi”. The logo again embraced some minor changes on its centennial anniversary in 1998, with Pepsi’s success reflected by a sphere which still is part of the world’s most popular logo today.


I think looking at this research has helped me think of a starting point, like ‘Nike’ who started of by naming their company after the Greek goddess of victory, i also need to think of what style of clothes i want to be producing and relate it so it has meaning behind it.


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