Ambient advertising

20 Nov

Before today’s workshop i was unaware of the term ambient advertising, although i had seen some of these images before i was unsure of what the meaning behind some of theme where. Having done some research i now have a better understanding.

Ambient advertising is about placing ads on unusual items or in unusual places you would not normally see an ad. An ambient ad doesn’t have to be placed outside. Ambient advertising can be found anywhere and everywhere! The key to a successful ambient media campaign is to choose the best media format available and combined with effective message. These kinds of ads often make someone think about a certain place or thing differently.

 

 

 

So that’s ambient advertising. It can be shocking, surprising or funny! It can be found anywhere and everywhere. It’s about creating a new way of thinking

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