Marina Mode- Tone of Voice

22 Jan

My target audience are young girls who are preparing to become women, they are at that age where they are young enough to have fun and act crazy and old enough to care what they wear whilst having fun! (age range 15-25)

The tone of voice Marina Mode will convey is clear and straight to the point/ straight talking. This brand is for entertainment seekers, who love attending many events, so therefor the tone of voice for Marina Mode should be fun, bubbly and entertaining.

An example of how i could present this section in my Brand bible (bare in mind the font has not yet been finalized and the images have not yet been photoshopped) :

example- tone of voice

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