Archive | Graphic design- typography RSS feed for this section

Motivational book by Paul Arden

9 Apr

It’s not how good you are its how good you want to be.

Nearly all rich and powerful people are not notably talented, educated, charming or good-looking. They become rich and powerful by wanting to be rich and powerful. Your vision of where or who you want to be is the greatest asset you have. Without having a goal it’s difficult to score.

So How Good Do You Want To Be?

All of us want to be good at our jobs, but how good do we really want to be.

Quite good.

Good.

Very good.

The best in our field.

Or the best in the world?

Talent helps, but it won’t take you as far as ambition.

Everybody wants to be good, but not many are prepared to make the sacrifices it takes to be great.

To many people, being nice in order to be liked is more important. There’s equal merit in that, but you must not confuse being good with being liked.

Most people are looking for a solution, a way to become good.

There is no instant solution, the only way to learn is through experience and mistakes. You will become whoever you want to be.

You Can Achieve The Unachievable.

Firstly you need to aim beyond what you are capable of.

You must develop a complete disregard for where your abilities end.

Try to do the things that you’re incapable of.

If you think your unable to work for the best company in its sphere, make that your aim.

If you think you’re unable to be on the cover of times magazine, make it your business to be there.

Make your vision of where you want to be a reality.

Nothing is impossible.

 

Do Not Seek Praise. Seek Criticism.

It is quite easy to get approval if ask enough people, or if we ask those who are likely to tell us what we want to hear. The likelihood is that they will say nice things rather than be too critical. Also, we hear only what we want to hear.

So if you have produced a pleasantly acceptable piece of work, you will have proved to yourself that it’s good simply because others have said so.

It is probably ok. But then it’s probably not great either. If, instead of seeking approval, you ask, ’what is wrong with it?’ .You are more likely to get truthful, critical answers.

You may even get an improvement on your idea. And you are still in a position to reject the criticism if you think it is wrong.

The person who doesn’t make mistakes is unlikely to make anything.

BENJAMIN Franklin said, ‘ I haven’t failed, I’ve had 10,000 ideas that didn’t work.’

Thomas Edison said, ‘Of 200 light bulbs that didn’t work, every failure told me something that I was unable to incorporate into the next attempt.’

Theatre director Joan Littlewood said, ‘If we don’t get lost, we’ll never find a new route.’

All of them understood that failures and false starts are a precondition of success.

At the last company I worked for you would not be fired for being wrong, but be fired for not having initiative.

It had a positive attitude to mistakes. It was a great company. Failure was a major contributor to its success.

Evaluation

8 Dec

Over all I enjoyed this project. It challenged me as I needed to improve my illustrator skills and I think now I have completed this assignment I feel much more confident on illustrator, and having learnt most of the short cuts I can say I work much faster than when I first started using it.  What I found most difficult was linking the quotes together. I tried to organize the words in a subtle way so at first the viewer can only see the main quote but when getting closer to the image the other quotes will be apparent.  To do this I made the font a similar color to the background color to make it blend in and in some fonts I reduced the fill level to make it less transparent. I chose to use ‘Felix titling’ regular font and ‘Franklin Gothic book’ regular font as I think this type looks academic rather than for example ‘freestyle script’ that’s looks elegant and fancy. The reason to why I wanted this to look academic is to show the educational side of the final piece. My argument was night life as a student, I have shown the night life with the glow text and so therefore I wanted to even it out by showing the educational side of university.

Another problem I came across whilst doing this project was organizing the light paint letters. There were so many of them (144 to be exact) and it took a very long time to cut around them and then organize them all one by one. If I had the change to do this project again I would most probably try to experiment more with the light affects and try to use color filters on the torch to create colored lights rather than just plain white. I like my final piece with the white lights but it would have been nice if I had experimented more to get more ideas and more input.

In the main quote I made a small change, rather than spelling a work the way its spelt I changed it to slang. The original word is ‘your’ but I decided to change that to ‘ur’. I wanted to make this relate to a young audience and the majority of young students text and talk in slang so I want them to look at my work and understand it.

My layout of the pages and the main quote is messy. I did this deliberately as I wanted to enhance the drunken night out look. When going out people tend to drink looking their concentration and losing their clear vision so when looking at my work I wanted to make the viewer feel the effect of a messy drunken night out.

I like the experiments I created on photoshop of the glow fonts  however when I tried them on my final piece I don’t  think it looked good as it then lost the main concept of the overall piece.

Final piece:

Please click on the image below to get a closer in depth understanding.

After lots of experimenting and research I am happy with my final piece shown above. When looking at the final piece from a distance you get the feeling and understanding of the night. I created each letter in the main quote from light painting as I wanted it to look creative and give it a glow to represent the night life. I then introduced more quotes around the main one in the center by linking the quotes together.

The main reason to why I made the surrounding quotes lighter is so the viewer can only see them when looking closely and deeply at the final piece. I wanted to show the academic side of the student life as well as the fun nights out hens why I used the fonts such as ‘Felix font’ and ‘Franklin Gothic’. I thought this is a basic academic font as it’s not too fancy but straight to the point.

Feedback from one-to-one tutorial

7 Dec

In today’s lecture I experimented more on illustrator and asked any questions I was unsure of. Before today I had made a good start on my 6page final piece but there were still so many things I wanted to improve such as the background. I was not happy with the original as it was not dark enough and I thought I should include more quotes rather than just the one in the center. Once I spoke to my lecturer and had a one-to-one she (Mary) helped me identify what needs improving. As I mentioned before I was unable to include the people at the bottom of the page as they are included as images. I was also asked the think carefully about the layout, rather than base my work around the layout I was advised to base the layout depending on my work.

In my draft designs I realized I had made a spelling mistake so I had to go back and correct that mistake and I also decided to include the full quote as in my draft I had left out a section which I then changed my mind about.

Another change I will be making; add more quotes around the main quote in the center. I plan on adding quotes around and linking them to the quote/song lyrics I have already created.

The image above is an experiment i tried. Although im happy with this i think i should experiment more with the font as at this point it looks to simple. perhaps i could also change the font size and play around and get ideas as i go along.

 

 

 

The solution

7 Dec

In my original work I had included body shapes at the bottom of my 6pages but in todays lecture I was told I was not allowed to include them as they counted as images where as i thought they were shapes and shadows. I then thought of a way round this problem.  

I was planning on including this image in the final design as it is neither a shape nor a shadow. It is typography in a form of a shape but it’s not a shape itself. However after experimenting with my final piece and this illustration, i don’t think they look good together. I think this illustration takes the attention of the light paintings so there for I will not be including the examples below although im glad I experimented and tested them out.

More experiments

7 Dec

+

After experimenting on this background I realized it was too light to make the letters stand out and as I wanted a dark night affect this was not what I expected it to look.  From here I will now be experimenting with darker backgrounds to get the night look I originally wanted.

 

 

I think the last piece i experimented is the best as its dark and the letters glow and stand out the way i planned.

Light painting and photoshop glow experiments

6 Dec

My Experiments:

To help me create this affect I used a tutorial from youtube (show below). This was very useful as it instructed me step by step on what to do.

 

When researching I thought about glow in the dark so I experimented on photoshop with different type and glow. I used YouTube tutorials to help me get the effect I wanted. I really like the effect I created above as it gives the look I wanted to get across however now its all together and completed, looking back on this I don’t think the background suits the font and it does not relate to my theme so perhaps I should continue experimenting with the light glow effect but I need to think about the background more.

I like this experiment as the letters are the main focus in the image and once you get closer the people on the bottom dancing become visible however after my lecture today I was told I was unable to use the illustrations as that would be using images and on the brief it clearly states that we are not allowed to include images. I thought using theses would be ok as I thought the illustration’s I used were shapes and shadows rather than images as such but I can’t take this risk in case I get marked down for it there for I will have to either  exclude them or think of a way round this problem.  

The images above are experiments I created on photshop and on illustrator but looking back on this I can see little mistakes I made such as the background color should be much darker in order for the light to seem brighter and for it to seem as though its dark and the letters are glowing.

These are more experimenst i tried out but looking back at these i realize i dont like them as the blue background does not give off the night life theme im trying to get across.

Planning and experimenting

6 Dec

Painted background

I wanted to create a dark night effect so I started painting the blue and went over it in black. Although this is not that great I think once on photoshop I  can experiment and see what I come up with trying different techniques.

More experiments:

Layout:

+

I wanted to experiment with different pens and paints to see what effects I create and see what I could in my final 6 squares.

 

Glow Sticks:

To follow my theme of party student life I wanted to involve glow sticks. I experimented with this by getting the glow stick liquid and create an image. I used the painted background I had previously painted and I splattered the glow liquid on the top to see what affect I would get by doing this.

 

+

+

 

 

Although I like these experiments I worked out that it would be difficult to include these in my final piece and it would look better if I just created similar glow in the dark effects on photoshop. I also thought about printing of my final piece and then adding the glow liquid on the top but I realized that would damage the print itself so it’s not work doing however I did enjoy experimenting with this and I found it useful.