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3 May

YCN – Very Brief Evaluation


Having teamed up with my class mate Charlotte wood we both came to an agreement to pick the Very brief. This was best suited to us as the brief involved fashion and so we would enjoy the process yet it was challenging as the brief required something new.

Myself and Charlotte started this project by reading the brief carefully and highlighting key words such as the Very personality, their mission and the creative challenge, from there we started researching existing markets and platforms such as advertisements, catalogues, phone apps, Facebook and Twitter pages and much more. Our challenge was to create something new so we then started making brain storms gathering as much ideas as possible. Having done this we then referred back to the brief eliminating any ideas that did not relate to the brief.

Myself and Charlotte both made a timeline that would be suitable for both of us in order to stay on track and not fall behind. We made sure work was always done at least one day in advance just in case we came across any difficulties.

We arranged regular meetings every Thursday which was convenient for both of us and having Design Practice lectures the next day so we could go over our ideas with our lecturer Kate.

Having narrowed down ideas, myself and Charlotte both agreed that the best solution for this brief was the personalised fashion diary as this is something Very have not done before so it’s a new category for them and also this is a great way to display fashion throughout the year as Very specified in the brief. Having come to this conclusion we both went away and designed mock up page layouts, designs and colour schemes ready for our next meeting in which, we narrowed down the style for our personalised fashion diary. Once this stage was complete we split roles by making lists of what we should each do before our next Thursday meeting. This was a great way to avoid us both making the same design layouts and to ensure we are both working equally as hard as each other. We constantly emailed work to each other to make sure our designs were relatively similar regarding colour, typeface, font sizes and border sizes.

Although the brief states we must not exceed fix colours for print (unless we have a valid reason) we decided that Very is a colourful brand and having looked at their brand bible we both agreed that it was important to get the Very personality across in our diary, we did this by using lots of colour, same typeface and we used a playful/ fun tone of voice as specified in the brief.

Having completed our designs we had a group meeting bringing everything together, although we were both satisfied with our work we wanted to make sure our target audience (women aged 25-44) would also relate and love our designs and ideas. We made a short questionnaire asking specific questions about our layouts, colour choice and diary size. We printed these out as well as emailed them to the relevant target audience. In order to be fair with our feedback we went to Westwood cross and asked women who seem to fit our target audience for feedback and advice in how we could improve our diary. Having planned our time efficiently we made sure we would have a few days to make alterations if required based on consumer feedback.

Over all I am very happy with our final product as I believe it fulfilled the brief requirements in producing something new and exciting for the Very customers.  I feel that myself and Charlotte make a great team as we planned ahead and were always organised, having regular meetings and emailing work to each other to get feedback. We have both been very open minded throughout this project and so I feel a mixture of our ideas has made this project very successfu


Process and final work

3 May

Our team consists of two members Charlotte Wood and Nikoleta Gjergji. We have been working together from concept through to completion of the project arranging regular meetings and splitting tasks.


The creative challenge is to devise a campaign or concept that decodes key style events throughout the year being perfect, relevant advice and style tips.



In order to fulfill this creative brief we decided to design a personalized fashion diary being unique to each customer. We believe this is a suitable solution in order to decode fashion styles throughout the year.

The target audience being women aged 25-44, we have based the diary around each personal consumer. Very provide products for men, children and house hold items therefore we wanted to include a variety of products throughout our designs having each layout based around a calendar month, colour and events which each customer has included upon the online Very questionnaire.

As the creative challenge asked ‘to inform and surprise our lovely customers with something amazing once a month’ this is where our inspiration for the Very fashion diary came from.

We took into consideration the importance of displaying a range of products such as home ware, men’s fashion, children’s clothes, perfumes and accessories as well as women’s fashion.



As included within the Very brand bible when informing the customer on style guidance we have kept in mind the tone of voice and the personality of Very by keeping in fashion savvy, playful and sassy, as defined within the brief.

To gain wider research we looked at Very’s website as well as their Facebook page, Twitter, Mobile Phone app, YouTube videos and television advertisements.



Each month layout will be displayed as a double page spread at the start of each new calendar month. These spreads will be based around our colour chart and particular events based around that month, due to information given within the questionnaire. Each diary will essentially be unique to each customer, due to the information supplied from the questionnaire.



The online Very questionnaire is used for each customer to apply for a personalised diary by including their own, family and friends personal details if wanted. These details can include information such as Birthdays, calendar celebrations, anniversaries and other if necessary. In the questionnaire we have considered the data protection act, there for only name and address is applicable for the customer. This questionnaire also gives the customer the option of including body shape, hair colour, celebrity inspiration as well as favorite brand.

This questionnaire is available at:



Although we have exceeded six colours for print, we feel that this is justified through aspects of the design within the brand bible, it is clear that Very are a colourful brand therefore having portrayed a variety of colours throughout our designs. These colours are shown through the borders within the layouts as to not overwhelm the page with colour whilst showing Very’s border preference.

For the cover of the diary we have decided to use the ‘Very pink’ combined with the white Very logo with tagline and URL. We feel this makes the product stand out for customer recognition.


Experimental designs:

We decided to create an A6 personalised fashion diary, unique for each Very customer. In order to decode the ‘Very reveals the style that works for you’ we have designed each calendar month within the diary based on each customers lifestyle and personal details such as birthdays and celebrations e.g. Christmas, Valentine’s Day, Easter. Each month will have its own colour based on our colour chart (rainbow colour chart).


Final product:

Having experimented with different page layouts, we have come to the conclusion that splitting a page spread into four days will give customers plenty of space for notes, with the alteration of a three-day layout dedicating a full-page for notes on a special event day, such as a birthday.

As included within the questionnaire, we have made each diary personal to each customer by giving them style guidance based on their body shape and hair colour. This may help the target audience by giving them that little bit of guidance when needed, due to busy lifestyles.

To help consumers with inspiration and style guidance, we have included the option of three celebrity layouts as well as body shape and hair colour.

Based on the consumer’s questionnaire entry, there is an option of having a gift suggestions page for him, alongside with the option of choosing your favorite brand.

In order to link the calendar months with events throughout the year we have displayed  a range of products that the consumer might want to purchase for example for Valentine’s day.

The diary can include birthday reminders if the consumer choses to in the questionnaire.

All artwork included within our designs were taken from and the project pack supplied.

In conclusion, our idea of the personalised fashion diary could in future expand as an app or online social diary which could include forms of social networking. Overall, we feel that the Very diary reveals the style that works for each unique customer.

Final touches

25 Mar

Myself and Charlotte have almost come to the end of this project (Very) and therefor wanted to get together and go over the work once more to make sure we have not missed anything out and to make sure all our designs work well together. We met up last Thursday and spent a few house going over work and making sure our typography, font, spacing, colours etc were all the same and worked well as a collection of pages for our diary. These are our final designs:

Colour chart:


Start of each month:






Very_ September_Childs_Birthday_Reminder


Page layouts, a few changes might have to be made to the following:




Diary_Page_Layout4Celebrity inspiration:



Gifts for him:



Fashion based on hair colour:



Fashion based on body shapes:



Page based on favourite brand:


Front cover:


First two pages inside:



Back cover:


Mini Task For Easter Egg

25 Mar

In Fridays lecture we were asked to design an Easter egg (or something similar) Based on Howletts Zoo. We were given the option on working alone or in pairs so i chose to work with my class mate Charlotte. Although our initial idea was to design an Easter egg, i wanted to try something different and push myself with the concept a little more. I thought rather than just provide consumers with a product, we could provide an activity pack that helps consumers (children) learn as well as get what they want (chocolate/ Easter eggs). To do this i thought of different activities and ways of decorating eggs etc.

Our Easter Adventure Activity Pack consists of the following:

  • Decorating pens
  • Sweets
  • Chocolate
  • Animal shaped molds
  • Net /tights
  • Instruction books
  • box/ packaging

I remembered something i had seen on the internet once and so i wanted to incorporate that in:





I thought this would be fun and very educational. In order to keep it related to the Howletts Zoo, i though the leaves and plans the children collect can be taken from the Zoo and that way they can also learn what animals eat by looking at different plants etc. This idea is also nice as it would give children and parents quality time together making and decorating Easter eggs. Pens would also be available in this pack so the children can draw on the eggs once they have their leaf prints on.

The chocolate and animal molds are a way of showing children you can melt chocolate in different shapes and it also links back to the Zoo, once the chocolate has been melted and shaped in the molds they parents could teach the children what each animal is.

Sweets would also be provided in our Easter Adventure Activity Pack therefor children would be able to decorate their animal chocolates with sweets 🙂

Along side all this, a small book would also be included in our activity pack for instructions on how to make the leave print eggs, ideas how to decorate and design the animal chocolate shapes and also advice on health and safety. It is important that children under a specific age are assisted by a parent or guardian !

My team mate Charlotte and i work very well together, i got the idea and the concept for this mini brief and Charlotte designed the packaging based around my concept. I thought it would be nice to have the box with an animal cut out shape in the center so consumers could clearly see what is included in the activity pack and what they would get for their money so the black elephant in this case is a cut out and therefor consumers would be able to see whats inside.

Charlotte chose the name of the product and i agreed as it explains our product very well, she chose to include leaves and grass on the cover to represent the egg and leave prints.


Over all i am very happy with the concept and design of our project as it was very different and unique, wanting to step away from animal Easter egg designs that have been done again and again. Our packaging expresses very well what the concept is and therefor i am also very happy with that. Having been provider with more time we would have liked to do a few things differently suck as, taken more time in the packaging but for the time we had, i believe we made the most of!

Binding options for Our Very Personalised Diary

7 Mar

I have spoken with my team mate Charlotte and we have both agreed the perfect binding is the best option for our Very personalised style diary. Obviously if Very was to use our designs and concept they would have the choice of using what ever binding styles they prefer but as the designers myself and Charlotte both think this style of binding works best for the diary we have designed and it also looks very professional.


Although we have considered different styles of binding, we think that if we were to use the rings (not sure what they are called) as shown in the image below, the pages would be easy to rip out, this is not something we want!


We have come to the decision to make our diary A6 in size we have to also consider the appearance of it.

images (9)

Here are some good examples of how we want the diary to look like:


The difference between our diary and an ordinary diary is our diary will have so much more than calendar pages through out, it will include fashion tips and much more. Also the outside of the diary will be in Very pink and will have the Very logo on the outside.

The example below is something similar to how myself and Charlotte want out personalised style diary to look like:


More designs

3 Mar

Finally i have made a few business cards i am very happy with 🙂 they are not yet finished as i want to run this idea by my lecturer Kate first and get her feed back but over all i am happy with this design.

Here they are :

FINAL front purpleFINALS back purple

FINAL front blue FINALS back blue

FINAL front green FINALS back green

FINAL front yellow FINALS back yellow

Over all i am happy with these, the only small mistake i can spot is the cut lines on the front and the back do not match but that’s an easy mistake to correct.

New business cards

3 Mar

Having thought my ideas through i have come up with a good business card idea, i was inspired by something i saw at at gallery in London and thought i could play around with the idea.

At the moment i am still in the process of experimenting but i have a few good designs so i just need to finalise the style, layout and designs and then completing it by creating three or four business cards in different colours (with the same style, designs and layouts).

The idea is to cut eight slits into the business cards and you can place one card into the other to fit perfectly, this will work by having four or more cards.

Here are some of my experiments:

pin up business !

I personally like the one above, its colourful and it shows off a piece of my work.

Lets talk business

I also like this one, the polka dots add an edge to it and a bit more character.

cardI don’t personally like the one above so much, but its just an experiment so i need to keep experimenting till i find something i am 100% happy with.


The card above is the back design, once again i will not be using this as i am not so happy with it but its an experiment and so i can learn from this.

Having thought everything through i realise that i like he original logo and business cards i just disliked the way in which i placed the logo on C.V’s etc, so rather than chance the logo and business cards i should work with what i go and try change the layout of my C.V’S.

Not to worry, this process was not a total waste, i still like the idea of being able to link the business cards together so i will still keep that idea just with my original design :p



original back

I was thinking also, i still want three or four different business cards with different colours so i may change the back of the bisiness card in to one block colour. . i will have to experiment further.

I am very happy with these designs, now to face the real problem, find a good way of incorporating my logo in to my C.V, letterhead, email signature and invoice.